You get Dr. Steven Ponder, a committed pediatric endocrinologist and diabetologist, who has become an equally enthusiastic entrepreneurial physician.

As a Type I diabetic since age 9, Dr. Ponder knows diabetes.

in addition to practicing medicine, Steve is also a business owner in MyGluco.com and DiabetesHousecall.com - two highly innovative companies involved in the delivery of direct healthcare.

In this week's 25-minute podcast interview, you will hear Dr. Ponder describe how he became an accidental entrepreneur, what he had to learn to build his business expertise and how he and his business partner have taken advantage of technology to deliver care to a far-flung population of diabetic children in Texas.

What the podcast doesn't do justice to are the additional "smart marketing" activities I discovered post-interview that Dr Ponder is engaged in:

• writing a blog
• writing a health column for a local newspaper
• doing a radio show that is picked up by his local PBS station.

As a contemporary "marketer" (this modest guy would hate to think of himself as such --  he would only think of himself as an educator) who is using all the recommended strategies for getting the word out,  it is no wonder he is "slightly famous" in his community.

When you are done listening, please rejoin me at The Entrepreneurial MD Blog and add your thoughts or comments.

This is a man who looked at a layoff as an opportunity to keep his wife happy (smart guy!) by remaining settled in New England, and instead, made lemonade out of the lemons he was handed.

Involuntary unemployment provided him with the chance and time to go back to school to get his MBA at the Tuck Business School at Dartmouth, thus launching a whole new phase of Ken's professional development.

As the founder of Healthcarecollaboration.com and a self-employed consultant who helps hospital administrators and their medical staffs and physician communities get cozy and collaborative, Ken obviously has the patience of a saint (I know, because I have been there and struggled with that). And a delightfully self-deprecating sense of humor to match! He's also a thoughtful blogger.

And to keep his hand in, he maintains a practice as a locum tenens, getting to know many physicians and hospital administrators in the process. Good marketing, don't you think?

Listen here as Ken shares the insights and lessons that becoming an accidental and now very intentional entrepreneurial physician have presented to him.

And then please rejoin us at The Entrepreneurial MD Blog to share your comments and thoughts!