I am a big proponent of finding a well-defined niche to build your business around. Rosalie Hamilton of Expert Communications has been shrewd enough to accomplish that in spades, by providing business development education and coaching to physicians (that is a niche in and of itself) on the topic of how to succeed in a medical expert witness business. A niche within a niche!

I interviewed Rosalie today to learn more about the business of becoming an expert witness and how to generate a steady flow of clients requiring your services -- clients such as attorneys and insurance companies. This conversation is not about doctors being asked to review the odd case for an attorney -- we all know someone who has done that. Instead it focuses on physicians whose intent it is to build a business as a medical expert witness.

By the way, take note of how Rosalie exemplifies good marketing -- she has a niche and a distinct target market, and she promotes her services by writing articles for publications, making public presentations, and writing a book that positions her as the expert in her field, The Expert Witness Marketing Book: How to Promote Your Forensic Practice in a Professional and Cost-Effective Manner.

Get insights from this consummate professional consultant and author guest by listening to this week's Entrepreneurial MD Podcast.

And when you are done listening, please rejoin me at The Entrepreneurial MD Blog to post your comments or questions!

I am always fascinated by people's careers, and also constantly on the lookout for professionals whose work supports my physician readers' entrepreneurial activities.

So it was both fun and informative recording this week's Entrepreneurial MD Podcast (yes - it is my intention to create weekly podcasts again, after a dry spell over the holidays) with Joshua P. (Josh) Friedman, a colleague I met through my terrific Provisors business networking group.

Josh is a collection attorney who provides the invaluable service of going after your hard-earned money that still happens to be sitting in another person's wallet. His clients include many practicing physicians who are having difficulty getting paid for their services.

Listen to his clear and educational explanation of what a collection attorney can do to help you boost your bottom line, AND how to minimize the infuriation of bad debt by developing sound office policies, setting solid deadlines for payment, and developing follow-up strategies if your irate phone calls aren't working! 

Here is the ACA organization he references near the end of the 17-minute interview.

When you are finished listening, please rejoin me at The Entrepreneurial MD Blog to add your comments or questions.